January 24, 2012

Blue Nile Hosts 2012 Analyst/Investor Day

SEATTLE, Jan. 24, 2012 (GLOBE NEWSWIRE) -- Blue Nile, Inc. (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, announced that it will host a 2012 Analyst/Investor Day on Thursday, February 16th from 1:00-4:00 p.m. PT at the Renaissance Seattle Hotel at 515 Madison Street, Seattle, WA 98014.

Chairman of the Board, Mark Vadon, Chief Executive Officer, Vijay Talwar, and Chief Financial Officer, David Binder, will be joined by members of the executive team to provide an overview of Blue Nile and an update on our long term strategic initiatives.

Institutional analysts and investors interested in attending the meeting should contact the Company's Investor Relations department at bluenileir@bluenile.com.

The event will be broadcast live via webcast and may be accessed at http://investor.bluenile.com. Following the completion of the event, a recorded replay of the webcast will be available for 30 days at the same Internet address.

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579

CONTACT: Blue Nile, Inc.

         Nancy Shipp, 206.388.3626 (Investors)

         nancys@bluenile.com

         or

         John Baird, 206.336.6805 (Media)

         johnb@bluenile.com

Blue Nile, Inc. Logo

Source: Blue Nile, Inc.

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