November 12, 2010

Photo Release -- Blue Nile Announces First-Ever, Black Friday Holiday Exclusives

Special Holiday Exclusives Will be Available at a Significant Discount for 24 Hours or While Supplies Last; Free FedEx Shipping on Every Order

SEATTLE, Nov. 12, 2010 (GLOBE NEWSWIRE) -- Instead of fighting and jostling with the holiday crowds in freezing weather, Blue Nile invites families to stay home and spend time together during the long Thanksgiving weekend, while still getting the finest jewelry gifts at the best value. For the first time, Blue Nile, Inc. (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, will make three Holiday Exclusives -- special, limited quantities of select jewelry items available for 24 hours or while supplies last -- available on the day after Thanksgiving. Holiday Exclusives will be available for up to 46 percent off and every item will receive free FedEx shipping.

Tuxedo Pearl
Blue Nile's Tuxedo Cultured Pearl Necklace will be available for only $100 on Black Friday, marked down from its regular price of $185.


Oval Diamond
For those seeking a holiday splurge coupled with great savings, on Black Friday, Blue Nile's Oval Design Diamond Necklace, normally $29,000, will be available for only $18,850, a savings of 35%.


Photos accompanying this release are available at:

http://www.globenewswire.com/newsroom/prs/?pkgid=8316

http://www.globenewswire.com/newsroom/prs/?pkgid=8317

Post-Thanksgiving Holiday Exclusives

Three spectacular jewelry items at prices ranging from accessible to extraordinary will become available at the stroke of midnight (EST) on November 26. Holiday Exclusives are available for 24 hours or until they are sold out.

  • Everlasting Hearts Necklace (in Sterling Silver), Regular $65; Holiday Exclusives Price, $35
  • Tuxedo Freshwater Cultured Pearl Necklace, Regular, $185; Holiday Exclusives Price, $100
  • Oval Design Diamond Necklace (15 carats), Regular, $29,000; Holiday Exclusives Price, $18,850

All Holiday Exclusives ordered on the day after Thanksgiving will ship free of charge via FedEx Priority Overnight or FedEx 2Day Shipping.

All Blue Nile jewelry arrives in elegant packaging and is ready to present. Orders are shipped fully insured to the recipient. Orders can be returned for a full refund or exchange up to 30 days after purchase. Blue Nile also provides grading reports for all certified diamonds and professional appraisals for diamond, gemstone and pearl jewelry over $1,000.

Holiday Shopping Goes Mobile

To make finding the perfect holiday gift even more convenient, customers can now shop for Blue Nile fine jewelry from their mobile devices. The mobile website allows customers to shop Blue Nile's collection of more than 70,000 diamonds. In addition, Blue Nile's top holiday jewelry gifts can also be purchased through the Blue Nile mobile site.

Blue Nile's free iPhone app enables consumers to research and comparison shop its collection of more than 70,000 diamonds. The App's "Dream Box" feature allows consumers to browse thousands of one-of-a-kind rings created by Blue Nile. The Blue Nile App is available for free at www.itunes.com/appstore/.

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the NASDAQ Stock Market LLC under the symbol NILE.

The photos are also available at Newscom, www.newscom.com, and via AP PhotoExpress

CONTACT:  Blue Nile, Inc.

          John Baird

          206.336.6805

          johnb@bluenile.com
Source: Blue Nile, Inc.

News Provided by Acquire Media


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