Blue Nile, Inc.
Oct 20, 2010

Blue Nile Schedules Third Quarter 2010 Earnings Release and Conference Call

SEATTLE, October 20, 2010 - Blue Nile, Inc. (Nasdaq: NILE), the leading online retailer of diamonds and fine jewelry, announced that it will release financial results for its third quarter ended October 3, 2010 on Thursday, November 4, 2010. The Company will hold a conference call to review the results that day at 2:00 p.m. PT/5:00 p.m. ET. The call will be broadcast live via webcast and may be accessed at Following the completion of the call, a recorded replay of the webcast will be available for 30 days at the same Internet address.

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at, and Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

Blue Nile, Inc.
Nancy Shipp
206-388-3626 (Investors)
John Baird
206.336.6805 (Media)