February 23, 2009

Blue Nile to Present at the Morgan Stanley Technology Conference

SEATTLE--(BUSINESS WIRE)--Feb. 23, 2009-- Blue Nile, Inc. (NASDAQ: NILE), the leading online retailer of diamonds and fine jewelry, today announced that Diane Irvine, Chief Executive Officer and Marc Stolzman, Chief Financial Officer, will present at the Morgan Stanley Technology Conference at the Palace Hotel in San Francisco on March 2, 2009 at 3:20 p.m. Pacific Time.

A live audio webcast of the presentation may be accessed at http://investor.bluenile.com. Following the completion of the presentation, a recorded replay of the audio webcast will be available for 30 days at the same Internet address.

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

Source: Blue Nile, Inc.

Blue Nile, Inc.
Eileen Askew, 206-336-6745 (Investors)
bluenileir@bluenile.com
or
John Baird, 206-336-6805 (Media)
johnb@bluenile.com
or
Liz Powell, 206-336-6755 (Media)
liz@bluenile.com


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