July 23, 2009

Blue Nile Schedules Second Quarter 2009 Earnings Release and Conference Call

SEATTLE--(BUSINESS WIRE)--Jul. 23, 2009-- Blue Nile, Inc. (NASDAQ:NILE), the leading online retailer of diamonds and fine jewelry, announced that it will release financial results for its second quarter ended July 5, 2009 on Thursday, August 6, 2009. The Company will hold a conference call to review the results that day at 2:00 p.m. PT/5:00 p.m. ET. The call will be broadcast live via webcast and may be accessed at http://investor.bluenile.com. Following the completion of the call, a recorded replay of the webcast will be available for 30 days at the same Internet address.

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

Source: Blue Nile, Inc.

Blue Nile, Inc.
Eileen Askew, 206-336-6745 (Investors)
bluenileir@bluenile.com
or
John Baird, 206-336-6805 (Media)
johnb@bluenile.com


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