May 16, 2007

Blue Nile to Present at the Goldman Sachs Eighth Annual Internet Conference

SEATTLE, May 16 /PRNewswire-FirstCall/ -- Blue Nile, Inc. (Nasdaq: NILE) announced today that Mark Vadon, Chief Executive Officer, and Diane Irvine, President and Chief Financial Officer, will present at the Goldman Sachs Eighth Annual Internet Conference on May 23, 2007 at 1:50 p.m. PT at the Bellagio Hotel in Las Vegas.

A live webcast of the presentation may be accessed at http://investor.bluenile.com. Following the completion of the call, a recorded replay of the webcast will be available for 14 days at the same Internet address.

About Blue Nile, Inc.

Founded in 1999, Blue Nile is the leading online retailer of diamonds and fine jewelry. It has built a well respected brand by providing consumers with a better way to buy diamonds and fine jewelry. Blue Nile has established some of the highest quality standards in the industry and provides consumers with in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Blue Nile websites showcase thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

SOURCE Blue Nile, Inc. 05/16/2007

CONTACT: investors, Nancy Shipp, +1-206-388-3136, or
nancys@bluenile.com, or media, John Baird, +1-206-336-6755, or
johnb@bluenile.com, both of Blue Nile, Inc.
Web site: http://www.bluenile.com
(NILE)


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