April 26, 2011

Blue Nile Offers Exclusive Opportunity for Facebook Fans to "Click for Mom" and Win Up to a $1,000 Gift Certificate

Everyone Wins Something in the Leading Online Jeweler's Mother's Day Campaign

SEATTLE, April 26, 2011 (GLOBE NEWSWIRE) -- Blue Nile (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, is giving its Facebook fans an exclusive opportunity to get mom something truly special for Mother's Day this year with the "Click for Mom" campaign.

Launched under a custom tab on the company's Facebook page (www.facebook.com/bluenile), fans can enter for a chance to receive $25 off a $50 purchase, or gift certificates valued at $50, $100, or even $1,000. All prizes can be redeemed instantly on www.bluenile.com. Best of all, everyone who enters wins something for mom.

"We value our Facebook community and want to show it with an exclusive offer for our fans," said John Baird, Blue Nile's Diamond Guy. "This campaign provides a unique opportunity for Facebook fans to make Mother's Day special with significant savings on some of the highest quality jewelry found anywhere in the world."

All Blue Nile jewelry is shipped free via FedEx, arrives in elegant packaging, and is ready to present. Orders are shipped fully insured to the recipient. Orders can be returned for a full refund or exchange up to 30 days after purchase. Blue Nile also provides grading reports for all certified diamonds and professional appraisals for diamond, gemstone, and pearl jewelry over $1,000.

The campaign ends at 3:00 p.m. (PDT) on Friday, May 6, 2011, and can be found at www.facebook.com/bluenile.

For more information on Blue Nile's "Click for Mom" campaign, please contact:

Josh Holland
206.336.6773
joshh@bluenile.com

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579

CONTACT: Josh Holland

         206.336.6773

         joshh@bluenile.com

Blue Nile, Inc. Logo

Source: Blue Nile, Inc.

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